Vans Partners with JUJU Surf Club

Jan 20, 2024

Jul 13, 2022

Vans, the original action sports footwear and apparel brand, has teamed up with JUJU Surf Club on a nature-inspired surf capsule that uplifts the nonprofit's mission to give back to and broaden the African surf community.

Weaving together lighthearted surf vibes and the signature colors of JUJU Surf Club, the easy-to-wear capsule takes its cues from global influences. Founded by Vans team rider Michael February and his wife Zelti February, JUJU Surf Club is bringing greater awareness to existing and emerging African surf programs, by sharing resources, connecting individuals from across the world, and supporting fundraising efforts for essential surf equipment.

The Vans x JUJU Surf Club Collection is anchored in gold and burnt orange hues, seen across a head-to-offering that leads with the JUJU boardshort. Technical features include 2-way mechanical stretch fabrication and a fixed waistband with drawcord, maximizing movement and comfort in the water. On land, a cargo pocket and key loop detail on the right waistband mix function and form. Jacquard webbing down the left side seam evokes the spirit of JUJU Surf Club and its roots, and the Vans and JUJU woven labels on the left side seam at the hem display both brands with pride.

The collection also includes a short sleeve tee, graphic crew fleece, and bucket hat. A Vans Checkerboard silhouette pays homage to JUJU Surf's origins, while the jacquard print makes another appearance on the bucket hat. Pops of gold and burnt orange on the cuffs of the graphic crew nod to JUJU Surf's signature palette.

The footwear range includes various designs across women's, men's, and kids’ categories, with a focus on Vans all-new UltraRange VR3, which follows Vans strict materials guidelines with one or a combination of regenerative, responsibly sourced renewable, and recycled materials that make up at least 30% of the product. The Sk8 Hi 38 Decon VR3 SF infuses an upper crafted from 50% recycled cotton and 50% hemp, with the clean yet bright colorways that define JUJU Surf's heritage. Design details carry over from the apparel collection, including a gold and burnt orange raised stitching alongside the shoe's upper. The ideal post-surf sandal, the La Costa Slide-On receives similar pops of color and both brand's logos on the sole.

As one of the most iconic professional surfers in the modern world, and co-founder of JUJU Surf Club, Michael February uses his platform to develop and grow the burgeoning surf scene in Africa. As a proud South African, he and his wife Zelti have made it their mission to give back to the community. This hard-working and humble spirit has no doubt played a role in his successful surfing career, with Mikey rising to the world stage after qualifying for the 2018 World Championship Tour. With his quirky signature style and desire to give back to his community, Mikey is truly making an impact on the world of surfing.

The Vans x JUJU Surf Club Collection is now available at Vans retail locations and at vans.com/Surf.

About Vans

Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.

Vans, "Off The Wall" Since ’66

vans.com/surf

youtube.com/vans

facebook.com/vans

Instagram.com/vanssurf

twitter.com/vanssurf

Follow Vans on Spotify Here !

The accessories brand saw its first increase in quarterly revenue after four straight quarters of declines and looks to continue | Read more…

Fox leader Jeff McGuane on the company's decision to open up shop in Bentonville, Arkansas – a growing hub for | Read more…

Executives from Evo, Westlife, C3, Mervin, and Nidecker remember a friend and colleague.

Long relationships in the industry help shape the products and performance.

Shoreline at Surf Expo evolves the waterman's lifestyle from coastal shoreline activities into camping, hiking, climbing and more.

Hang Loose believes that fashion should be practical and comfortable, without sacrificing style or quality.

The company announces 2030 sustainability goals with science-based targets.

The lower numbers are expected despite increased consumer spending, according to the Global Port Tracker report.

NeverWet treatment offers self-cleaning, water and stain resistant technology.